Whenever I start working on a graphic design project, I like to say to myself, "Think outside the box so everything can fit inside the box." Graphic design can be a fun puzzle where the finished piece can represent a balance between beauty and business; form and function can augment and enhance one another in a yin-yang relationship. Color, pattern, texture, and typography work together like the four sections of a symphony orchestra. I love testing different variations and discovering how emphasizing one element can create a whole different feel and tell a completely different story.
Since 2011 I've been volunteering with the Boston Chinatown Neighborhood Center to design their annual Chinese New Year Banquet materials. Each year features a specially designed logo of the zodiac animal, an invitation, reply card, envelopes, and program book. Two custom patterns accompany the logo as part of the year's branding and are inspired by Chinese paper-cutting. Of the twelve zodiac animals, I've designed seven so far.
An educational exploration of magazine design. I conceptualized a magazine as a brand that focuses on current pop and traditional cultural values from Asia. The magazine's logo, 'east', is a streamlined design inspired by the red sun of the Japanese flag. A table of contents, letter from the editor, and two feature articles (copy and photos were sourced from the web and edited as needed) were also designed. In addition to the main project, I also created a local site to present the final mockups in a video to the professor. The project, from concept and research to finished files and presentation, was completed in a total of 4 weeks.
An educational exploration of book design and typesetting using Isaac Asimov's 'The Last Question'. I photo-manipulated images of candles and galaxies from the Hubble Space Telescope's site to create the dust jacket. The center of the galaxy represents the candle's flame as it nears its end to symbolize both the question and the lifecycle of the universe as told in the story. In addition to the main project, I also created a local site to present the final mockups in a video to the professor. The project, from concept and research to finished files and presentation, was completed in a total of 3 weeks.